Booking Engine Updates
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Software Enhancements

 

Booking Engine Update (4)

Dear

We are pleased to share the details of the latest usability improvements to your booking engine. Our engagement team, have made these usability enhancements based on research and findings from our ongoing system data analysis.

 

The aim of these enhancements is to increase engagement and conversions on your website. Should you need any further information, please do not hesitate to contact me.

 

Yours,

    Alan Rowe

    Alan-1
    Contact Alan

    1. Date Selector

    Streamlined top-placed date selector

    Date Selector

    The booking process has been streamlined by relocating the date selector to the top of the booking engine for ease of use. This new layout integrates guest filters and the promotional code entry field, ensuring all key options for selecting rates are conveniently located in one place.

     

    Additionally, the date selector now features a two-month calendar view, simplifying date selection for users. The nights dropdown has been removed, allowing users to select a date range directly.

    2. Enhanced Discount Display

    A notification box now appears when a discount is active on a rate, displaying information specific to the active discount.

    Booking Engine Update (5)

    3. Discount Display on Payment Page

    • Discount highlighted in red.

    • 'You Have Saved!' replaces the discount title.

    • Original amount shown with a strikethrough.

    thumbnail_image006

    4. Display & Design 

    New panel on the right hand side highlights key selling features of the hotel and image which can be utilised for seasonality.

    thumbnail_image007

    The bottom section of the page highlights key features and terms, addressing usability test findings that in the previous iteration users navigated back to locate this information.

    thumbnail_image008

    The text content on key selling features and terms can be edited directly in the CMS and the image can be updated by contacting support@aro.ie 

    Thank You 

    We appreciate your continued trust in Aró Digital Strategy

    We are committed to continually enhancing your booking engine and driving greater engagement and conversions for your property. 

     

    Should you have any questions or need further assistance, please do not hesitate to reach out to us.

     

    Warm regards,

    The Aró Digital Strategy Team

      Contact Us

      Aró Digital Strategy, Na Forbacha, Gaillimh, Ireland, +353 91 597200

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